2 edition of Beyond 1984 in marketing education found in the catalog.
Beyond 1984 in marketing education
Western Marketing Educators Association.
|Statement||Western Marketing Educators" Association 1984 conference proceedings ; edited by David L. Kurtz, Bruce J. Walker.|
|Contributions||Kurtz, David L., Walker, Bruce J.|
|LC Classifications||HF5411 .W47 1984|
|The Physical Object|
|Pagination||v, 79 p. :|
|Number of Pages||79|
|LC Control Number||84218033|
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Beyondan agenda for higher education: proceedings of the 24th Annual Meeting, American Association of State Colleges and Universities, November, Mayflower Hotel, Washington, DC.
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“Multinational Marketing Education—Where Does it Stand Now?—An Examination of Business School Curriculum, Textbook, and Journal Content.” Proceedings of the Western Marketing Educators’ Association, Gerald Albaum et al., (eds.),pp.
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